The marine environment has plunged into crisis with the growth of human activities. The enhancement of responsible environmental behavior (REB) requires policy and education to cultivate social awareness and actions to sustain marine resources. Several studies revealed that the intention serves as an effective predictor of actual behaviors. Furthermore, researchers generally acknowledge that attitudes and perceived behavioral control are potential factors toward behavior intention. However, some research has found that a positive attitude toward the environment does not translate into responsible environmental behavior. Additionally, the model of behavior in the marine context, especially the relationships between attitudes, perceived behavioral control, and the intention of responsible environmental behavior, are still not clear. Students’ attitudes, perceived behavioral control, and intentions toward responsible marine environmental behavior (M-REB) were evaluated via questionnaires. The data from a total of 79 undergraduate students were analyzed. The results suggest that perceived behavioral control is the mediator between attitudes and intentions toward M-REB. This finding reveals the potential benefits of reconsidering the importance of perceived behavioral control in promoting M-REB and provides empirical evidence for future policy-makers in society and education.
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