Parasocial Interaction, Destination Personality Fit and Consumers’ Behavioral Intentions: The Case of TV Shopping

Carol Yirong Lu*, Allan Cheng Chieh Lu

*此作品的通信作者

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

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Social Sciences

INIS

Computer Science

Economics, Econometrics and Finance