More Than just Fame: Learning from Internet Celebrities—Uses and Gratifications Perspective

Wan Hsuan Yen, Chi Cheng Chang, Shih Chi Chou

研究成果: 書貢獻/報告類型會議論文篇章

1 引文 斯高帕斯(Scopus)

摘要

In recent years, the Internet Celebrities (ICs) have emerged as the most influential factor on adolescents. Although ICs are simply other users uploading their user-generated content (UGC), they attract followers through their unique combination of similarity, sociability, and a sense of being different from the audience. While ICs were widely discussed in fields like marketing and youth culture, few researches studied their education value. Our study utilize Uses and Gratifications Theory to extract students’ perceptive motivation to learn from ICs’ videos. We surveyed 101 high school students about their motivations to use ICs’ video to learn enterprise finance. These students considered Entertainment, Convenience, and Information were major gratifications they would get by learning from ICs’ videos. We also found past experience with ICs’ videos did influence student’s perceptive Escapism gratification.

原文英語
主出版物標題Innovative Technologies and Learning - 2nd International Conference, ICITL 2019, Proceedings
編輯Lisbet Rønningsbakk, Ting-Ting Wu, Frode Eika Sandnes, Yueh-Min Huang
發行者Springer
頁面407-416
頁數10
ISBN(列印)9783030353421
DOIs
出版狀態已發佈 - 2019 一月 1
事件2nd International Conference on Innovative Technologies and Learning, ICITL 2019 - Tromsø, 挪威
持續時間: 2019 十二月 22019 十二月 5

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
11937 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

會議

會議2nd International Conference on Innovative Technologies and Learning, ICITL 2019
國家挪威
城市Tromsø
期間2019/12/022019/12/05

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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