Modeling internal marketing and employee loyalty: A quantitative approach

Yu Chuan Chen*, Shinyi Lin

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

9 引文 斯高帕斯(Scopus)

摘要

This study develops a structural model and tests it in a hospital to identify how internal marketing quality influences employee organizational loyalty. Data were collected from 240 respondents from a private hospital in Taiwan. All survey information was coded for statistical analyses and entered into a computer database. The data were analyzed using descriptive statistics, factory analysis, and structural equation modeling (SEM). SEM analysis indicated a good fit between the hypothesized model and the sample data. Results indicated a significant path coefficient of.63 between internal marketing and employee loyalty. The test results show the strong role of internal marketing on employee loyalty.

原文英語
頁(從 - 到)99-109
頁數11
期刊Asian Social Science
9
發行號5
DOIs
出版狀態已發佈 - 2013 四月 27
對外發佈

ASJC Scopus subject areas

  • 藝術與人文 (全部)
  • 社會科學 (全部)
  • 經濟學、計量經濟學和金融學 (全部)

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