TY - JOUR
T1 - Measuring sustainable tourism attitude scale (SUS-TAS) in an Eastern island context
AU - Hsu, Cheng Yu
AU - Chen, Mei Yen
AU - Nyaupane, Gyan P.
AU - Lin, Shin Huei
PY - 2020/1
Y1 - 2020/1
N2 - The concept of sustainability has been widely accepted in tourism to mitigate the detrimental effects of mass tourism. However, developing a valid scale and testing it in cross-cultural settings is critical in evaluating sustainable tourism outcomes. This study examines the validity of the Sustainable Tourism Attitude Scale (SUS-TAS) in an Eastern island context. We adopted competing models testing, cross-cultural validity examination, and multigroup confirmatory factor analyses. Data were collected from three archipelagoes in Taiwan. A seven correlated-factor model was identified as the best-fitting model. Cross-cultural validity demonstrates that SUS-TAS shares the same psychometric properties originally found in Choi and Sirakaya (2005), and multigroup confirmatory factor analyses support the concept that SUS-TAS has the same cognitive framework across the three groups. The findings suggest that SUS-TAS can be used to assess resident attitudes toward sustainable tourism in an Eastern island context. Implications for future research and managerial practice are discussed.
AB - The concept of sustainability has been widely accepted in tourism to mitigate the detrimental effects of mass tourism. However, developing a valid scale and testing it in cross-cultural settings is critical in evaluating sustainable tourism outcomes. This study examines the validity of the Sustainable Tourism Attitude Scale (SUS-TAS) in an Eastern island context. We adopted competing models testing, cross-cultural validity examination, and multigroup confirmatory factor analyses. Data were collected from three archipelagoes in Taiwan. A seven correlated-factor model was identified as the best-fitting model. Cross-cultural validity demonstrates that SUS-TAS shares the same psychometric properties originally found in Choi and Sirakaya (2005), and multigroup confirmatory factor analyses support the concept that SUS-TAS has the same cognitive framework across the three groups. The findings suggest that SUS-TAS can be used to assess resident attitudes toward sustainable tourism in an Eastern island context. Implications for future research and managerial practice are discussed.
KW - Cross-cultural validation
KW - Measurement invariance
KW - SUS-TAS
KW - Sustainable tourism
UR - http://www.scopus.com/inward/record.url?scp=85076244025&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85076244025&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/563e0c22-68cb-38df-b7c7-757ed50486e6/
U2 - 10.1016/j.tmp.2019.100617
DO - 10.1016/j.tmp.2019.100617
M3 - Article
AN - SCOPUS:85076244025
VL - 33
JO - Tourism Management Perspectives
JF - Tourism Management Perspectives
SN - 2211-9736
M1 - 100617
ER -