Measuring customer service quality of English public sport facilities

Yi De Liu, Peter Taylor, Simon Shibli

研究成果: 雜誌貢獻期刊論文同行評審

21 引文 斯高帕斯(Scopus)

摘要

Based on the database of Sport England's National Benchmarking Service, this paper analyses the customer service quality of 72 English public sport facilities by adopting three service quality measurement models and multivariate statistical analysis. The results suggest that cleanliness is the major weakness of the industry. It also has a significant impact on shaping customers' perception of value for money and classifying different levels of overall service quality. By contrast, accessibility is the main strength due to its high satisfaction level and low service quality gap. It is also the main driver of overall value for money. Significant differences in service quality are found due to facility type and size, where dry and small facilities outperform other kinds of facilities. Finally, alternative models provide inconsistent results for the dimension of catering, which implies that using different models can yield a more comprehensive measurement of performance.

原文英語
頁(從 - 到)229-252
頁數24
期刊International Journal of Sport Management and Marketing
6
發行號3
DOIs
出版狀態已發佈 - 2009

ASJC Scopus subject areas

  • 商業與國際管理
  • 策略與管理
  • 管理科學與經營研究
  • 行銷

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