TY - JOUR
T1 - Made in China
T2 - The cultural logic of OEMs and the manufacture of low-cost technology
AU - Hu, Kelly
PY - 2008
Y1 - 2008
N2 - This paper investigates the conditions of the manufacture of low-cost technology in China with the examples of 'pirated' VCD players, 'no-name' DVD players, and Shenzhen's development as a techno-urban city. It emphasizes the significance of the cultural logic of original equipment manufacturers (OEMs) and argues that the various transformations and deflections that are derived from ubiquitous OEM experiences have gone beyond the original model of an authorized OEM, experiences that are to some extent embodied in the transgression of brand name and patent hegemonies, which are mainly controlled by high technology companies. OEMs have been associated with China's current imperative and uninhibited development of low-cost technology capitalism. 'Made in China' signifies the production of any product, legal or illegal, for transnational high technology giants or domestic technology manufacturers. Learning to 'become an OEM' in China has partly resulted in excessive technological mimesis that may be part of an unauthorized, underground economy that is based on low-cost technology. Based on the Shenzhen experience, part of this study will show industrial production-oriented OEM cultures in which illegal operations and counterfeit trade are incorporated, even in city projects that are shared by municipal governments and Chinese technological companies, and undergo spatial restructuring in the development of the economy, consumerism, and urbanism.
AB - This paper investigates the conditions of the manufacture of low-cost technology in China with the examples of 'pirated' VCD players, 'no-name' DVD players, and Shenzhen's development as a techno-urban city. It emphasizes the significance of the cultural logic of original equipment manufacturers (OEMs) and argues that the various transformations and deflections that are derived from ubiquitous OEM experiences have gone beyond the original model of an authorized OEM, experiences that are to some extent embodied in the transgression of brand name and patent hegemonies, which are mainly controlled by high technology companies. OEMs have been associated with China's current imperative and uninhibited development of low-cost technology capitalism. 'Made in China' signifies the production of any product, legal or illegal, for transnational high technology giants or domestic technology manufacturers. Learning to 'become an OEM' in China has partly resulted in excessive technological mimesis that may be part of an unauthorized, underground economy that is based on low-cost technology. Based on the Shenzhen experience, part of this study will show industrial production-oriented OEM cultures in which illegal operations and counterfeit trade are incorporated, even in city projects that are shared by municipal governments and Chinese technological companies, and undergo spatial restructuring in the development of the economy, consumerism, and urbanism.
KW - Assembly
KW - Brand
KW - Brand-sticking
KW - High-tech empire
KW - Low-cost technology
KW - Made in China
KW - OEM
KW - Patent
KW - Technological mimesis
UR - http://www.scopus.com/inward/record.url?scp=50549083142&partnerID=8YFLogxK
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U2 - 10.1080/14649370701789617
DO - 10.1080/14649370701789617
M3 - Article
AN - SCOPUS:50549083142
SN - 1464-9373
VL - 9
SP - 27
EP - 46
JO - Inter-Asia Cultural Studies
JF - Inter-Asia Cultural Studies
IS - 1
ER -