Lexico-Cultural Variations in Product Naming: A Note on the Names of Handcrafted Soaps

Lindsey N.H. Chen*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

This comparative study examines the names of handcrafted soaps, a group of natural products that has become popular among environmentally conscientious consumers in recent years. In particular, 339 names of US-based handcrafted soaps (US-HS) and 324 names of Taiwan-based shou gong fei zhou ‘lit. hand craft soap’ (TW-HS) were analyzed and compared. The findings show that plant and food names predominate in HS names and reflect the cultural and herbal preferences in both regions. In addition, colorful, allusive, and novel coinages were found to be frequent among US-HS names. By comparison, function-denoting words were mainly found among TW-HS names. This study provides insights into potential cross-cultural variations in consumer product naming.

原文英語
頁(從 - 到)76-87
頁數12
期刊Names
68
發行號2
DOIs
出版狀態已發佈 - 2020 四月 2

ASJC Scopus subject areas

  • 人口研究
  • 語言與語言學
  • 語言和語言學

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