IT-Enabled Value Co-creation in a Tourism Context: The Portale Sardegna Case

This chapter introduces an integrative framework of information technology (IT)-enabled value co-creation in the context of the tourism industry. Despite the importance of this topic, researchers have paid scant attention to the process whereby IT-enabled value is co-created or to how it is shared among multiple partners in the context of multi-company relationships. The objectives of this paper are to address this gap and to provide insights into how multi-firm IT implementation plays a pivotal role in terms of the co-creation of value. The resulting integrative framework identifies the critical success factors involved in the IT-enabled value co-creation process: synergy, strategic fit, process alignment, and partner readiness. The learning objective of this chapter is highlight the concept of co-creation of value supported by IT in a tourism context.