TY - GEN
T1 - Investigating Culture as a Precedent Factor for Dual Social Network Site Use and Social Capital Development
AU - Yuan, Chien Wen (Tina)
N1 - Publisher Copyright:
© 2020, Springer Nature Switzerland AG.
PY - 2020
Y1 - 2020
N2 - This study investigated how culture influences East Asian users’ relation-ship development and group identification on a home-country social net-work site (SNS) and Facebook and how social capital development across sites is shaped by these factors. An online survey (N = 335) among Chinese and Korean international students in the U.S. was conducted, and structural equation modeling was used to analyze the data. The current study complements existing literature in several aspects. First, while previous studies posit that cultural values have majorly accounted for home-country-site use, our study shows cultural values also influence international people’s Facebook use. Then we show the pattern of social capital development is similar across Facebook and Renren/Cyworld for both bonding and bridging social capital. Light-weight SNS-enabled social interactions such as commenting or liking others’ posts are sufficient, in contrast to meaningful relationship engagement and group formation for both types of social capital. Last, our results suggest bonding social capital is more valued by users.
AB - This study investigated how culture influences East Asian users’ relation-ship development and group identification on a home-country social net-work site (SNS) and Facebook and how social capital development across sites is shaped by these factors. An online survey (N = 335) among Chinese and Korean international students in the U.S. was conducted, and structural equation modeling was used to analyze the data. The current study complements existing literature in several aspects. First, while previous studies posit that cultural values have majorly accounted for home-country-site use, our study shows cultural values also influence international people’s Facebook use. Then we show the pattern of social capital development is similar across Facebook and Renren/Cyworld for both bonding and bridging social capital. Light-weight SNS-enabled social interactions such as commenting or liking others’ posts are sufficient, in contrast to meaningful relationship engagement and group formation for both types of social capital. Last, our results suggest bonding social capital is more valued by users.
KW - Cross-cultural communication
KW - Measurement invariance model
KW - Social capital
KW - Social network sites
KW - Structural equation modeling
UR - http://www.scopus.com/inward/record.url?scp=85088742088&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85088742088&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-49913-6_36
DO - 10.1007/978-3-030-49913-6_36
M3 - Conference contribution
AN - SCOPUS:85088742088
SN - 9783030499129
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 434
EP - 446
BT - Cross-Cultural Design. Applications in Health, Learning, Communication, and Creativity - 12th International Conference, CCD 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings
A2 - Patrick Rau, Pei-Luen
PB - Springer
T2 - 12th International Conference on Cross-Cultural Design, CCD 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
Y2 - 19 July 2020 through 24 July 2020
ER -