Interpersonal service quality of the Chinese: determinants and behavioral drivers

James O. Stanworth, Ryan Shuwei Hsu*, Huo Tsan Chang


研究成果: 雜誌貢獻期刊論文同行評審

7 引文 斯高帕斯(Scopus)


The limited explanatory power of service quality models outside their nascent Western contexts is in no small part due to the significant role of cultures in constructing customers’ interpretations. While the Chinese are globally significant, we lack understanding of service quality for these customers. We report service quality determinants and explain customers’ interpretation as artifacts of Chinese culture. Our findings, based on a substantive multi-stage research design, report six service quality dimensions of professionalism, comfortableness, sense of sincerity, respect, active service and chin-chieh. We also report how behavioral drivers act to form evaluations of this Chinese service quality. Our proposed interpretation of Chinese service quality advances the discourse in this area in a way that provides both managers and researchers with a sound platform to understand customers’ evaluations outside those familiar to the Western world.

頁(從 - 到)515-540
期刊Service Business
出版狀態已發佈 - 2015 九月 8

ASJC Scopus subject areas

  • 商業與國際管理
  • 策略與管理


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