Internal marketing, customer orientation, and organizational commitment: Moderating effects of work status

Meiju Huang*, Mei Yen Chen

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

9 引文 斯高帕斯(Scopus)

摘要

Associations among internal marketing, customer orientation, and organizational commitment were examined, particularly with regard to the moderating effects of work status on the relationships between internal marketing and customer orientation or organizational commitment, in a cross-sectional design with structural equation modeling. Two studies (Ns = 119 and 251) were conducted among fulland part-time service employees at Taipei Sports Centers. Internal marketing was associated with organizational commitment and customer orientation. Customer orientation was associated with organizational commitment and partially mediated the relation between internal marketing and organizational commitment. Furthermore, work status significantly moderated the relationships between internal marketing and customer orientation but not between internal marketing and organizational commitment. Implications and directions for future research were discussed.

原文英語
頁(從 - 到)1192-1210
頁數19
期刊Psychological Reports
113
發行號1
DOIs
出版狀態已發佈 - 2013

ASJC Scopus subject areas

  • 心理學(全部)

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