Information Search Behavior of Independent Travelers: A Cross-Cultural Comparison Between Chinese, Japanese, and American Travelers

Allan Cheng Chieh Lu, Brendan T. Chen*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

17 引文 斯高帕斯(Scopus)

摘要

This study examines international travelers’ information search behavior utilizing data collected from Japanese, Chinese, and American independent travelers to Taiwan. One-way ANOVA tests reveal that Internet is the most important external information source for independent travelers from those three nations followed by newspapers, magazines, and books. Chinese travelers are found to use underground (subway) advertisement boxes, advertisement on buses, TV, radio, international travel exhibitions, outdoor advertisements, or billboards more frequently than both Japanese and American travelers. The results also show that both Japanese and Chinese travelers are likely to use tourism leaflets from a travel agency more frequently than U.S. travelers. Japanese female travelers appeared to utilize newspapers, magazines, books, and ads on subways and buses more frequently than Japanese male travelers.

原文英語
頁(從 - 到)865-884
頁數20
期刊Journal of Hospitality Marketing and Management
23
發行號8
DOIs
出版狀態已發佈 - 2014 十一月 25
對外發佈

ASJC Scopus subject areas

  • 管理資訊系統
  • 旅遊、休閒和酒店管理
  • 行銷

指紋

深入研究「Information Search Behavior of Independent Travelers: A Cross-Cultural Comparison Between Chinese, Japanese, and American Travelers」主題。共同形成了獨特的指紋。

引用此