Impacts of school innovation management on school selecting intentions: Service quality and school image as mediators

Hsiang His Liu, Yu Chuan Chen*, Hsiao Hui Cheng

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

3 引文 斯高帕斯(Scopus)

摘要

This study tries to explore the mediatory roles of service quality and school image in the relationships between school innovation management and school-selecting intentions for public junior high schools. A survey was conducted to collect data, which were then analyzed using the structural equation model. The empirical results reveal that the school innovation management has a positive effect on service quality and school image, and that both service quality and school image positively affect school-selecting intentions. In addition, service quality has a positive effect on school image. Furthermore, both service quality and school image play effective and positive intermediary roles in the adopted research model. Suggestions are also provided on innovation management in public junior high schools in this study.

原文英語
頁(從 - 到)59-88
頁數30
期刊Journal of Research in Education Sciences
61
發行號4
DOIs
出版狀態已發佈 - 2016 12月

ASJC Scopus subject areas

  • 教育

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