Impact of linguistic feature related to fraud on pledge results of the crowdfunding campaigns

Wei Wang, Yenchun Jim Wu*, Ling He

*此作品的通信作者

研究成果: 書貢獻/報告類型會議論文篇章

摘要

In order to achieve the pre-set funding goal, some entrepreneurs may engage in malicious fraud, that is, using fraudulent textual descriptions to attract monetary contribution from crowd. Thus, fraud is inevitable in the online financial market. Fraudulent texts are not strictly equivalent to low-quality campaigns, but fraudulent content can jeopardize users’ perceptions of project quality. Thus, the fraudulent text has great drawbacks for the development of crowdfunding model, leading investors lose confidence in this newborn financing model. Through text mining, 4 indicators are adopted to measure the linguistic feature related to fraud. And 126,593 campaigns from Kickstarter is employed to estimate the impact of linguistic feature related to fraud on the fundraising outcomes. Multi text levels are selected as the study objects include abstract, detailed description and the reward narratives. The results show that in general, lower linguistic feature related to fraud attracts the investors to contribute more money, the predictive model also validates this conclusion. However, some fraud indicators have no significant negative impacts on financing, or even show positive influences. Moreover, the detailed delivery terms in the reward text, the higher ratio of successful funding. This study provides a guideline for the founders to generate attractive description for the crowdfunding campaigns.

原文英語
主出版物標題Research and Innovation Forum 2019 - Technology, Innovation, Education, and their Social Impact
編輯Anna Visvizi, Miltiadis D. Lytras
發行者Springer
頁面459-467
頁數9
ISBN(列印)9783030308087
DOIs
出版狀態已發佈 - 2019
事件Research and Innovation Forum, Rii Forum 2019 - Rome, 意大利
持續時間: 2019 四月 242019 四月 26

出版系列

名字Springer Proceedings in Complexity
ISSN(列印)2213-8684
ISSN(電子)2213-8692

會議

會議Research and Innovation Forum, Rii Forum 2019
國家/地區意大利
城市Rome
期間2019/04/242019/04/26

ASJC Scopus subject areas

  • 應用數學
  • 建模與模擬
  • 電腦科學應用

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