Image-Based Segmentation of Cultural Tourism Market: The Perceptions of Taiwan's Inbound Visitors

研究成果: 雜誌貢獻文章

18 引文 斯高帕斯(Scopus)

摘要

This paper aims at testing the effectiveness of using an image-based approach to segment the cultural tourism market. Identifying 14 image attributes of cultural attractions, Taiwan's inbound tourists were then surveyed to rate the importance of these attributes. Applying a factor-cluster segmentation approach, four discrete image segments were identified, including arts and museum, heritage, living culture, and resulted in a sample of 954 respondents. The research findings reveal several theoretical and empirical implications, including the propositions of cultural distance, omnivorous/univorous, experiential and informational familiarity of destination and the two-dimensional model of cultural tourist typology.

原文英語
頁(從 - 到)971-987
頁數17
期刊Asia Pacific Journal of Tourism Research
19
發行號8
DOIs
出版狀態已發佈 - 2014 一月 1

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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