TY - JOUR
T1 - How to enhance green service and green product innovation performance? The roles of inward and outward capabilities
AU - Chang, Ching Hsun
N1 - Publisher Copyright:
© 2017 John Wiley & Sons, Ltd and ERP Environment.
PY - 2018/7
Y1 - 2018/7
N2 - The findings highlight the differences between inward and outward capabilities in Taiwanese service and manufacturing industries. The purpose of this study is to develop an original framework to explore the effects of both outward and inward capabilities on competitive advantage with green service or green product innovation performance as a mediator. In this study, environmental scanning is considered the outward capability and the locus of planning is considered the inward capability. In total, 202 and 161 valid questionnaires were returned from service and manufacturing companies, respectively. In the service industry, if companies would like to increase their green service innovation performance, they should enhance both environmental scanning capability and locus of planning. But in manufacturing industry, if companies would like to increase their green product innovation performance, they should only enhance environmental scanning capability. By addressing the constructs, this study presents a novel perspective on green innovation.
AB - The findings highlight the differences between inward and outward capabilities in Taiwanese service and manufacturing industries. The purpose of this study is to develop an original framework to explore the effects of both outward and inward capabilities on competitive advantage with green service or green product innovation performance as a mediator. In this study, environmental scanning is considered the outward capability and the locus of planning is considered the inward capability. In total, 202 and 161 valid questionnaires were returned from service and manufacturing companies, respectively. In the service industry, if companies would like to increase their green service innovation performance, they should enhance both environmental scanning capability and locus of planning. But in manufacturing industry, if companies would like to increase their green product innovation performance, they should only enhance environmental scanning capability. By addressing the constructs, this study presents a novel perspective on green innovation.
KW - Competitive advantage
KW - Environmental scanning
KW - Green product innovation performance
KW - Green service innovation performance
KW - Locus of planning
KW - Sustainable development
UR - http://www.scopus.com/inward/record.url?scp=85038026291&partnerID=8YFLogxK
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U2 - 10.1002/csr.1469
DO - 10.1002/csr.1469
M3 - Article
AN - SCOPUS:85038026291
SN - 1535-3958
VL - 25
SP - 411
EP - 425
JO - Corporate Social Responsibility and Environmental Management
JF - Corporate Social Responsibility and Environmental Management
IS - 4
ER -
