How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS

Shih Ju Wang, Chao Hui Liu

研究成果: 書貢獻/報告類型會議論文篇章

1 引文 斯高帕斯(Scopus)

摘要

The current study extends research on social exchange theory and organizational justice to virtual customer organizations (guilds) in online setting. The authors propose a theoretical model and argue that organizational justice in massively multiplayer online role playing games (MMORPGS) will help foster guild leader-member exchange (LMX) relationships, enhance guild members' identification toward their guilds and the MMORPGs, and subsequently increase guild members' purchase intention of virtual items. The structural equation model was tested with a sample of 321 MMORPG players from Taiwan. Our results supported most predictions and provide new insights for both researchers and practitioners.

原文英語
主出版物標題Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015
編輯Pedro Isaias, Luis Rodrigues, Heredina Fernandez Betancort, Piet Kommers, Guo Chao Peng
發行者IADIS
頁面241-243
頁數3
ISBN(電子)9789898533418
出版狀態已發佈 - 2015
事件International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Las Palmas de Gran Canaria, 西班牙
持續時間: 2015 七月 212015 七月 23

出版系列

名字Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015

會議

會議International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015
國家/地區西班牙
城市Las Palmas de Gran Canaria
期間2015/07/212015/07/23

ASJC Scopus subject areas

  • 電腦科學(全部)

引用此