@inproceedings{6baa6eb9e0c047c280c6cfefe57a9c58,
title = "How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS",
abstract = "The current study extends research on social exchange theory and organizational justice to virtual customer organizations (guilds) in online setting. The authors propose a theoretical model and argue that organizational justice in massively multiplayer online role playing games (MMORPGS) will help foster guild leader-member exchange (LMX) relationships, enhance guild members' identification toward their guilds and the MMORPGs, and subsequently increase guild members' purchase intention of virtual items. The structural equation model was tested with a sample of 321 MMORPG players from Taiwan. Our results supported most predictions and provide new insights for both researchers and practitioners.",
keywords = "Identification, LMX relationships, Organizational justice, Purchase intention",
author = "Wang, {Shih Ju} and Liu, {Chao Hui}",
year = "2015",
language = "English",
series = "Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015",
publisher = "IADIS",
pages = "241--243",
editor = "Pedro Isaias and Luis Rodrigues and Betancort, {Heredina Fernandez} and Piet Kommers and Peng, {Guo Chao}",
booktitle = "Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015",
note = "International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 ; Conference date: 21-07-2015 Through 23-07-2015",
}