How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity

Fei Zhou, Jian Mou*, Qiulai Su, Yen Chun Jim Wu

*此作品的通信作者

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

58 引文 斯高帕斯（Scopus）

指紋

深入研究「How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity」主題。共同形成了獨特的指紋。

INIS

Psychology

Earth and Planetary Sciences

Social Sciences

Immunology and Microbiology