High technology service value maximization through an mcdm-based innovative e-business model

Chi Yo Huang*, Gwo Hshiung Tzeng, Wen Rong Ho, Hsiu Tyan Chuang, Yeou Feng Lue

*此作品的通信作者

研究成果: 書貢獻/報告類型會議論文篇章

摘要

The emergence of the Internet has changed the high technology marketing channels thoroughly in the past decade while E-commerce has already become one of the most efficient channels which high technology firms may skip the intermediaries and reach end customers directly. However, defining appropriate e-business models for commercializing new high technology products or services through Internet are not that easy. To overcome the above mentioned problems, a novel analytic framework based on the concept of high technology customers' competence set expansion by leveraging high technology service firms' capabilities and resources as well as novel multiple criteria decision making (MCDM) techniques, will be proposed in order to define an appropriate e-business model. An empirical example study of a silicon intellectual property (SIP) commercialization e-business model based on MCDM techniques will be provided for verifying the effectiveness of this novel analytic framework. The analysis successful assisted a Taiwanese IC design service firm to define an e-business model for maximizing its customer's SIP transactions. In the future, the novel MCDM framework can be applied successful to novel business model definitions in the high technology industry.

原文英語
主出版物標題Cutting-Edge Research Topics on Multiple Criteria Decision Making
主出版物子標題20th International Conference, MCDM 2009, Chengdu/Jiuzhaigou, Proceedings
頁面797-805
頁數9
DOIs
出版狀態已發佈 - 2009 八月 14

出版系列

名字Communications in Computer and Information Science
35
ISSN(列印)1865-0929

ASJC Scopus subject areas

  • 電腦科學(全部)
  • 數學(全部)

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