Health or self-indulgence? The motivations and characteristics of spa-goers

Athena H.N. Mak*, Kevin K.F. Wong, Richard C.Y. Chang

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

150 引文 斯高帕斯(Scopus)

摘要

This study examines the underlying factors that motivate travellers to search for spa experiences while travelling. It also attempts to explore the different perceptions of the spa experience and identify the relevant socio-demographic characteristics of spa-goers. Based on the findings from a focus group interview and a review of literature, an instrument consisting of 21 motivating items was developed and used in a survey of Hong Kong spa-goers. Factor analysis revealed that 'relaxation and relief', 'escape', 'self-reward and indulgence', and 'health and beauty' are important factors that motivate travellers to visit spas. The findings of this study will provide researchers and practitioners in the spa industry with useful insights into understanding the present nature of the demand of spa in the Asian market.

原文英語
頁(從 - 到)185-199
頁數15
期刊International Journal of Tourism Research
11
發行號2
DOIs
出版狀態已發佈 - 2009
對外發佈

ASJC Scopus subject areas

  • 地理、規劃與發展
  • 運輸
  • 旅遊、休閒和酒店管理
  • 自然與景觀保護

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