Green organizational identity and green innovation

Ching Hsun Chang, Yu Shan Chen*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

163 引文 斯高帕斯(Scopus)

摘要

Purpose: The authors aim to apply an "interpretive context - organizational action - outcome" framework to explore the positive effect of green organizational identity on green innovation performance. Besides, they would like to verify that both environmental commitment and environmental organizational legitimacy mediate between green organizational identity and green innovation performance. Design/methodology/approach: The authors utilize a hybrid research method that includes both questionnaire data and public data to test the hypotheses to satisfy the triangulation in methodology. In addition, structural equation modeling (SEM) is used to perform the empirical research. Findings: The results show that green organizational identity would positively affect green innovation performance. Moreover, green organizational identity could positively influence green innovation performance indirectly via environmental commitment and environmental organizational legitimacy. Firms should increase their green organizational identity, environmental commitment, and environmental organizational legitimacy to enhance their green innovation performance. Furthermore, the authors find out that green organizational identity, environmental commitment, environmental organizational legitimacy, and green innovation performance of small and medium-sized enterprises (SMEs) are lower than those of large enterprises in Taiwan. Originality/value: The authors develop a research framework to explore the positive effect of green organizational identity on green innovation and explore the mediation effects of environmental commitment and environmental organizational legitimacy.

原文英語
頁(從 - 到)1056-1070
頁數15
期刊Management Decision
51
發行號5
DOIs
出版狀態已發佈 - 2013 5月
對外發佈

ASJC Scopus subject areas

  • 一般商業,管理和會計
  • 管理科學與經營研究

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