TY - GEN
T1 - Green innovation performance
T2 - Portland International Center for Management of Engineering and Technology - Technology Management in the Energy-Smart World, PICMET'11
AU - Chang, Ching Hsun
PY - 2011
Y1 - 2011
N2 - This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation performance mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation performance does not. The research results are beneficial to the manufacturing industry of Taiwan.
AB - This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation performance mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation performance does not. The research results are beneficial to the manufacturing industry of Taiwan.
UR - http://www.scopus.com/inward/record.url?scp=80053345604&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=80053345604&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:80053345604
SN - 1890843245
SN - 9781890843243
T3 - PICMET: Portland International Center for Management of Engineering and Technology, Proceedings
BT - PICMET'11 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management in the Energy-Smart World
Y2 - 31 July 2011 through 4 August 2011
ER -
