Gratifications and social network service usage: The mediating role of online experience

Lan Ying Huang, Ying Jiun Hsieh, Yen Chun Jim Wu

研究成果: 雜誌貢獻文章

66 引文 斯高帕斯(Scopus)

摘要

This paper incorporates dual theories from communication research (uses and gratifications) and psychology research (online flow) to examine consumer behavior in the use of social network services. In particular, the study proposes that consumers' online experience of interaction and arousal serves as the mediator of the relationship between social motivations and use behaviors. The empirical results indicate that arousal fully mediates the relationship between social gratifications and problematic social network service use. Furthermore, both interaction and arousal are partial mediators of the relationship between social gratifications and the intention to revisit social networking websites.

原文英語
頁(從 - 到)774-782
頁數9
期刊Information and Management
51
發行號6
DOIs
出版狀態已發佈 - 2014 一月 1

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

指紋 深入研究「Gratifications and social network service usage: The mediating role of online experience」主題。共同形成了獨特的指紋。

  • 引用此