Gamers’ EGO identity influences referral program involvement

Chia Wen Lee, Shih Hung Cheng, Genmiao Ma, Ching Li*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

1 引文 斯高帕斯(Scopus)

摘要

We explored the relationship between referral program involvement and the ego identity of online gamers. We recruited 429 participants who had used the World of Warcraft referral program to recruit a friend. The results revealed significant relationships between referral program involvement and ego identity, and three canonical factors were extracted. The first canonical correlation analysis revealed that higher overall referral program involvement is more likely to catch the attention of online gamers with ego identities that are aimless, disobedient, unsociable, or paranoid. The second canonical correlation analysis suggested that referral program involvement is positively associated with the ego identity factors of being self-willed or paranoid, and negatively associated with those of being aimless, multi-exploring, and having gender identity issues. The third canonical factor showed that those respondents with referral program involvement for exciting, fascinating, and appealing factors are positively associated with ego identity characteristics of liking challenges, being self-willed, and having gender identity issues.

原文英語
頁(從 - 到)1847-1857
頁數11
期刊Social Behavior and Personality
46
發行號11
DOIs
出版狀態已發佈 - 2018 一月 1

ASJC Scopus subject areas

  • 社會心理學

指紋

深入研究「Gamers’ EGO identity influences referral program involvement」主題。共同形成了獨特的指紋。

引用此