Factors affecting the service quality of the tour guiding profession in macau

Athena H.N. Mak*, Kevin K.F. Wong, Richard C.Y. Chang

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

43 引文 斯高帕斯(Scopus)

摘要

This study examines the factors affecting the service quality of the tour guiding profession in Macau. In-depth interviews were conducted with representatives from the Macau Tourist Guide Association, the Macau Government Tourist Office and selected practising tour guides to explore the issues from multiple insiders' perspectives. The factors identified were classified into six categories: unhealthy business practices, market domination, immaturity of tourist market, changing tourist behaviour, intense competition between inbound tour operators and human resource issues. The findings suggest that a number of these problems actually originated from the unhealthy business practices of the tourist-generating country, namely mainland China in this study. Considering the growing importance of the Chinese outbound tourism market, the study findings will be of significant value to Macau and to other destinations targeting the Chinese market.

原文英語
頁(從 - 到)205-218
頁數14
期刊International Journal of Tourism Research
12
發行號3
DOIs
出版狀態已發佈 - 2010 五月
對外發佈

ASJC Scopus subject areas

  • 地理、規劃與發展
  • 運輸
  • 旅遊、休閒和酒店管理
  • 自然與景觀保護

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