Exploring the localization and home business strategies of the professional sports team -Formosa Dreamer case study

Yu Cheng Lu, Chia Huei Hsiao, Ming Tsung Shih, Wen Yen-Chieh, Fong Jia Wang*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

Professional sport is one of the essential core industries for the development of the sports industry, divided into two categories: team and individual sports. The main development feature of professional basketball is to compete through the home-and-away system's operation and establish a good emotional foundation with the residents through the home operation, which in turn creates recognition and support for the team and enhances the profits of the basketball organization. In recent years, Southeast Asia has developed a multinational professional basketball league, which covers nine countries. The “Formosa Dreamers” professional basketball team, a joint venture of Chinese entrepreneurs and has become the first professional basketball team in Taiwan, has chosen Changhua County as the home court. This report's objective was to explore the localization and home business strategies of professional basketball games and to summarize further and analyze the characteristics of the home business strategy of Formosa Dreamers to establish the foundation for the future development of home business sports events in Taiwan.

原文英語
頁(從 - 到)120-128
頁數9
期刊Asia Pacific Management Review
26
發行號3
DOIs
出版狀態已發佈 - 2021 九月

ASJC Scopus subject areas

  • 商業與國際管理
  • 策略與管理

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