Exploring correlations between market dynamics and job satisfaction in cable television systems

Ping Hung Chen*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

This study focuses mainly on the correlations among industrial and market factors of the cable television industry and employee job satisfaction regarding cable television systems from a perspective at the individual level, instead of from traditional industrial and market perspectives. Specifically, this research concerns the relationships among the market dynamics of Taiwan's cable television industry and employee job satisfaction regarding cable television systems, including corporate ownership, capital source, business type, market type, firm size, and customer size. This study conducted a questionnaire survey of all employees in 59 Taiwanese cable television systems. Of 5,179 total employees, 3,014 were surveyed and 2,545 respondents resulted in a successful return rate of 84 percent. The findings showed that business type has the greatest influence on employee job satisfaction, followed by market type, customer size, and firm size; though capital source and corporate ownership have less influence on employee job satisfaction.

原文英語
頁(從 - 到)1-30
頁數30
期刊Mass Communication Research
發行號112
出版狀態已發佈 - 2012 七月 1

ASJC Scopus subject areas

  • 通訊

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