Examining Different Viewer Engagement Patterns for Social Capital on Streaming Communities

Chien Wen Yuan*, Yu Hao Lee

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

1 引文 斯高帕斯(Scopus)

摘要

Live streaming is not only a popular form of entertainment but also a channel through which streamers and users can engage in social interactions and develop social capital. The current study surveyed 522 users of live streaming videos to examine how different engagement patterns (e.g., cognitive, affective, and behavioral) are associated with factors that contribute to social capital, including trust, identification, norms, volunteerism, and collective efficacy. Our findings indicate that affective and behavioral engagement were associated with increased social capital through different paths. However, cognitive engagement was not associated with any of the factors that predict social capital. The study argues that live streaming platforms, like other social networking platforms, can build social capital that can be mobilized for potential collective action. More importantly, the study expands our theoretical understanding of how different live streaming engagement patterns affect social capital through distinct factors.

原文英語
頁(從 - 到)2055-2072
頁數18
期刊Social Science Computer Review
41
發行號6
DOIs
出版狀態已發佈 - 2023 12月

ASJC Scopus subject areas

  • 一般社會科學
  • 電腦科學應用
  • 圖書館與資訊科學
  • 法律

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