Evaluating tourist risks from fuzzy perspectives

Since little effort has been devoted to measuring tourist risk from epistemology perspectives, this study develops a scientific framework for its evaluation. Tourist risk is denned as what is perceived by the tourists during the process of a group package tour. This in turn depends on the traveling service conditions experienced during the process and at the destination. The study uses an Analytic Hierarchy Process method to determine the weighting of various risk evaluation criteria. It further considers the possibility of "fuzzy logic" in making subjective judgments, and applies a Fuzzy Multiple Criteria Decision-Making method to conduct the evaluation of tourist risk.