Evaluating the electronic service quality of group buying websites by using the DEMATEL based network process

Chi Yo Huang, You Ning Chang, Hsueh Hsin Lu, Ming Jenn Wu

研究成果: 書貢獻/報告類型會議貢獻

摘要

With the emergence of Internet applications, online shopping has become a part of our daily life. In recent years, group-buying platforms have emerged all over the major economies, and group buying has become one of the most famous business models on the Internet. To enable the group buying transactions, the service qualities are very critical. However, very few researches focused on this topic. Therefore, this research aims to introduce the E-Service Quality (E-SQ) analytic model as the basis. The analytic framework will be constructed by using the decision making trial and evaluation laboratory (DEMATEL). Then, the influence relationships and the weights being associated with the criteria will be derived by using the DEMATEL based network process (DNP). The managers from Taiwanese group buying companies will be invited to serve as experts. According to the empirical study results, the causal relationships being derived by the DEMATEL and the DNP demonstrate the direct influence of the Security and Reliability dimensions on others. Additional, based on the influence weights being derived, the Website Appearance, Efficiency and Access are the most important dimensions.

原文英語
主出版物標題2016 International Conference on Applied System Innovation, IEEE ICASI 2016
發行者Institute of Electrical and Electronics Engineers Inc.
ISBN(電子)9781467398886
DOIs
出版狀態已發佈 - 2016 八月 10
事件2016 International Conference on Applied System Innovation, IEEE ICASI 2016 - Ginowan City Okinawa, 日本
持續時間: 2016 五月 282016 六月 1

出版系列

名字2016 International Conference on Applied System Innovation, IEEE ICASI 2016

其他

其他2016 International Conference on Applied System Innovation, IEEE ICASI 2016
國家日本
城市Ginowan City Okinawa
期間16/5/2816/6/1

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Control and Systems Engineering
  • Social Sciences (miscellaneous)
  • Business, Management and Accounting (miscellaneous)
  • Electrical and Electronic Engineering
  • Control and Optimization

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  • 引用此

    Huang, C. Y., Chang, Y. N., Lu, H. H., & Wu, M. J. (2016). Evaluating the electronic service quality of group buying websites by using the DEMATEL based network process. 於 2016 International Conference on Applied System Innovation, IEEE ICASI 2016 [7539949] (2016 International Conference on Applied System Innovation, IEEE ICASI 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICASI.2016.7539949