Environmental literacy on ecotourism: A study on student knowledge, attitude, and behavioral intentions in China and Taiwan

Wei Ta Fang*, Ching Yu Lien, Yueh Wen Huang, Guosheng Han, Guey Shin Shyu, Jui Yu Chou, Eric Ng

*此作品的通信作者

    研究成果: 雜誌貢獻期刊論文同行評審

    36 引文 斯高帕斯(Scopus)

    摘要

    This study aims to gain further insights to Chinese and Taiwanese university students' environmental literacy on ecotourism. A structural equation model is developed and validated in an effort to explore the differences between Chinese and Taiwanese university students in terms of their environmental knowledge, environmental attitude, and behavioral intentions. The results showed that the ecotourism perception of Chinese and Taiwanese university students affect their behavioral intentions. Chinese university students exhibited a higher correlation between ecotourism knowledge and behavioral intentions than their Taiwanese counterparts. The findings also revealed differences between the Chinese and Taiwanese students in their perception of ecotourism, and this disparity was particularly evident with regards to how ecotourism should be governed. A moderate difference in ecotourism behavioral intentions was also identified, in which Taiwanese university students were less likely to engage in self-empowerment or private empowerment, to be more educated in the field of ecotourism than their Chinese counterparts.

    原文英語
    文章編號1886
    期刊Sustainability (Switzerland)
    10
    發行號6
    DOIs
    出版狀態已發佈 - 2018 6月 5

    ASJC Scopus subject areas

    • 地理、規劃與發展
    • 可再生能源、永續發展與環境
    • 環境科學(雜項)
    • 能源工程與電力技術
    • 管理、監督、政策法律

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