Enterprise adaptive marketing capabilities and sustainable innovation performance: An opportunity-resource integration perspective

Jian Shen, Zhenquan Sha, Yenchun Jim Wu*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

8 引文 斯高帕斯(Scopus)

摘要

As innovative entrepreneurship in China has increased, the transformation and upgrade of mature enterprises through secondary innovation has become a pressing issue. Using the concept of opportunity-resource integration as the research framework, this study examines the relationships between adaptive marketing capabilities (AMCs), opportunity exploitation, and sustainable innovation performance (SIP). The potential moderating effect of organizational legitimacy on these relationships is also investigated. Based on collected data from 163 high tech enterprises based in the Pearl River Delta region of China, the current study confirms that, first, both enterprise AMCs and opportunity exploitation significantly and positively affect sustainable innovation performance, and, second, that interaction between AMCs and opportunity exploitation significantly and positively affect SIP. The results also demonstrated that organizational legitimacy positively moderates not only the direct effects on SIP from both AMC and opportunity exploitation, but also the effect on SIP from the interaction between AMCs and opportunity exploitation.

原文英語
文章編號469
期刊Sustainability (Switzerland)
12
發行號2
DOIs
出版狀態已發佈 - 2020 1月 1

ASJC Scopus subject areas

  • 地理、規劃與發展
  • 可再生能源、永續發展與環境
  • 環境科學(雜項)
  • 能源工程與電力技術
  • 管理、監督、政策法律

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