Enhancing the performance of a SOC design service firm by using a novel DANP based MCDM framework on the balanced scorecard

Chi Yo Huang*, Hueiling Chen, Gwo Hshiung Tzeng, Kuang Hua Hu

*此作品的通信作者

研究成果: 書貢獻/報告類型會議論文篇章

2 引文 斯高帕斯(Scopus)

摘要

The concept of Balanced Scorecard (BSC) was widely adopted as a managerial tool to assist managers on defining strategies by considering not only the short-term financial measures only but also long-term strategic objectives. Scholars also tried to adopt various Multiple Criteria Decision Making (MCDM) based BSC approaches aiming at resolving real world problems. Albeit popular, the past MCDM based BSC approaches may be based on unrealistic assumptions or hard to be manipulated in the real world. Thus, this research intends to develop a DEMATEL based ANP approach being developed by Prof. Tzeng, Gwo-Hshiung. An empirical study on one of the leading Taiwanese telecommunication companies based on surveys of the top management as well as managers of functional departments will verify the feasibility and efficiency of the DANP based approach. Strategies will be derived and further confirmed by the top management of that telecommunication firm.

原文英語
主出版物標題40th International Conference on Computers and Industrial Engineering
主出版物子標題Soft Computing Techniques for Advanced Manufacturing and Service Systems, CIE40 2010
DOIs
出版狀態已發佈 - 2010 十二月 1
事件40th International Conference on Computers and Industrial Engineering, CIE40 2010 - Awaji, 日本
持續時間: 2010 七月 252010 七月 28

出版系列

名字40th International Conference on Computers and Industrial Engineering: Soft Computing Techniques for Advanced Manufacturing and Service Systems, CIE40 2010

其他

其他40th International Conference on Computers and Industrial Engineering, CIE40 2010
國家/地區日本
城市Awaji
期間2010/07/252010/07/28

ASJC Scopus subject areas

  • 計算機理論與數學
  • 軟體

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