Effects of Statistical and Narrative Health Claims on Consumer Food Product Evaluation

Hung Chou Lin*, Sheng Hsien Lee

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

This research aims at exploring the underlying mechanisms how consumers respond to statistical and narrative health claims when they evaluate food products. Moreover, personality traits and product-related information are also incorporated to discuss their effects on the relationship between message types and consumers’ food product evaluation. The results indicate that statistical health claims are more persuasive than narrative health claims. In addition, the results show that individuals’ health knowledge, NFC moderate the relationship between message types and product evaluation. It argues that individuals with limited health knowledge evaluate food product more favorably when statistical health claims are used, while individuals with more health knowledge evaluate food product more favorably when narrative health claims are used. Moreover, it reveals that individuals with high NFC evaluate food product more favorably when statistical health claims are used, while individuals with low NFC evaluate food product more favorably when narrative health claims are used.

原文英語
文章編號541716
期刊Frontiers in Psychology
11
DOIs
出版狀態已發佈 - 2021 一月 11
對外發佈

ASJC Scopus subject areas

  • 心理學(全部)

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