TY - JOUR
T1 - Effects of smoking cessation media and community campaigns in Taiwan
AU - Chang, Fong Ching
AU - Sung, Hai Yen
AU - Zhu, Shu Hong
AU - Feng, Tzung Yee
AU - Chiou, Shu Ti
N1 - Publisher Copyright:
© SAGE Publications.
PY - 2017/1/1
Y1 - 2017/1/1
N2 - Purpose. To examine the effects of a smoking cessation campaign. Design. Data from the 2010-2011 Taiwan Adult Tobacco Surveys were analyzed. Setting. The study was set among a nationally representative sample of adults in Taiwan. Subjects. The surveys included 16,282 and 16,886 adults in 2010 and 2011, respectively, while our analyses focused on current smokers, 2518 and 2507 adults in 2010 and 2011, respectively. Intervention. In 2010 the Taiwanese government launched a national smoking cessation campaign through mass media in conjunction with community-based smoking cessation programs throughout the nation. Measures. Outcome variables include awareness of cessation services, quit attempts, intention to quit, and use of quitting method. Analysis. Multivariate logistic regressions were used to analyze data. Results. The implementation of the national smoking cessation campaign was associated with an increase in awareness of cessation services (odds ratio [OR] = 1.36; 95% confidence interval [CI] = 1.20-1.53), in quit attempts (OR = 1.12; 95% CI = 1.01-1.25), in use of unassisted quitting methods (OR = 1.39; 95% CI = 1.13-1.72), and in intention to quit smoking (OR = 1.15; 95% CI = 1.02-1.30). Conclusion. The implementation of the national smoking cessation campaign through media and community programs was effective in increasing smokers' awareness of cessation services, quit attempts, and intention to quit.
AB - Purpose. To examine the effects of a smoking cessation campaign. Design. Data from the 2010-2011 Taiwan Adult Tobacco Surveys were analyzed. Setting. The study was set among a nationally representative sample of adults in Taiwan. Subjects. The surveys included 16,282 and 16,886 adults in 2010 and 2011, respectively, while our analyses focused on current smokers, 2518 and 2507 adults in 2010 and 2011, respectively. Intervention. In 2010 the Taiwanese government launched a national smoking cessation campaign through mass media in conjunction with community-based smoking cessation programs throughout the nation. Measures. Outcome variables include awareness of cessation services, quit attempts, intention to quit, and use of quitting method. Analysis. Multivariate logistic regressions were used to analyze data. Results. The implementation of the national smoking cessation campaign was associated with an increase in awareness of cessation services (odds ratio [OR] = 1.36; 95% confidence interval [CI] = 1.20-1.53), in quit attempts (OR = 1.12; 95% CI = 1.01-1.25), in use of unassisted quitting methods (OR = 1.39; 95% CI = 1.13-1.72), and in intention to quit smoking (OR = 1.15; 95% CI = 1.02-1.30). Conclusion. The implementation of the national smoking cessation campaign through media and community programs was effective in increasing smokers' awareness of cessation services, quit attempts, and intention to quit.
KW - Community Campaign
KW - Health focus: smoking control
KW - Manuscript format: research
KW - Media
KW - Outcome measure: behavioral
KW - Prevention Research
KW - Research purpose: program evaluation
KW - Setting: national
KW - Smoking Cessation
KW - Strategy: policy
KW - Study design: survey research
KW - Target population age: adults, seniors
KW - Target population circumstances: all education levels, all income levels, all Taiwan locations, all races/ethnicities
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U2 - 10.4278/ajhp.140922-QUAN-457
DO - 10.4278/ajhp.140922-QUAN-457
M3 - Article
C2 - 26389977
AN - SCOPUS:85007018855
SN - 0890-1171
VL - 31
SP - 43
EP - 51
JO - American Journal of Health Promotion
JF - American Journal of Health Promotion
IS - 1
ER -
