Effects of message framing and exemplars on promoting organ donation

Yu-Hung Chien, Wen Te Chang

研究成果: 雜誌貢獻文章

2 引文 (Scopus)

摘要

People in many countries are unwilling to donate organs. Drawing on previous research regarding the use of message framing and the theory of exemplification promoting intentions to donate organs, this study examined messaging strategies. This study used a 2 × 2 between-subjects factorial design to examine the joint effects of gain/loss frames and statistical/exemplar appeals on the intentions of 189 Taiwanese college students (108 women, 81 men; age range = 19-24 yr., M = 21.6, SD = 2.9) regarding organ donation. Each participant was randomly assigned to read one of four versions of an organ donation promotional message and then to complete a questionnaire. The analysis of variance showed a significant interaction between the two factors. Loss-exemplar messages elicited significantly more positive intentions toward donation than did loss-statistical messages. There was no significant difference between the statistical and exemplar appeals observed under the gain-framed condition. The practical implications of developing effective organ donation promotional materials and the limitations of this study are discussed.

原文英語
頁(從 - 到)692-702
頁數11
期刊Psychological Reports
117
發行號3
DOIs
出版狀態已發佈 - 2015 十二月 1

指紋

Tissue and Organ Procurement
Analysis of Variance
Students
Research

ASJC Scopus subject areas

  • Psychology(all)

引用此文

Effects of message framing and exemplars on promoting organ donation. / Chien, Yu-Hung; Chang, Wen Te.

於: Psychological Reports, 卷 117, 編號 3, 01.12.2015, p. 692-702.

研究成果: 雜誌貢獻文章

@article{cd3f37b694ca431c99cfab90b82773f7,
title = "Effects of message framing and exemplars on promoting organ donation",
abstract = "People in many countries are unwilling to donate organs. Drawing on previous research regarding the use of message framing and the theory of exemplification promoting intentions to donate organs, this study examined messaging strategies. This study used a 2 × 2 between-subjects factorial design to examine the joint effects of gain/loss frames and statistical/exemplar appeals on the intentions of 189 Taiwanese college students (108 women, 81 men; age range = 19-24 yr., M = 21.6, SD = 2.9) regarding organ donation. Each participant was randomly assigned to read one of four versions of an organ donation promotional message and then to complete a questionnaire. The analysis of variance showed a significant interaction between the two factors. Loss-exemplar messages elicited significantly more positive intentions toward donation than did loss-statistical messages. There was no significant difference between the statistical and exemplar appeals observed under the gain-framed condition. The practical implications of developing effective organ donation promotional materials and the limitations of this study are discussed.",
author = "Yu-Hung Chien and Chang, {Wen Te}",
year = "2015",
month = "12",
day = "1",
doi = "10.2466/01.PR0.117c25z7",
language = "English",
volume = "117",
pages = "692--702",
journal = "Psychological Reports",
issn = "0033-2941",
publisher = "Ammons Scientific Ltd",
number = "3",

}

TY - JOUR

T1 - Effects of message framing and exemplars on promoting organ donation

AU - Chien, Yu-Hung

AU - Chang, Wen Te

PY - 2015/12/1

Y1 - 2015/12/1

N2 - People in many countries are unwilling to donate organs. Drawing on previous research regarding the use of message framing and the theory of exemplification promoting intentions to donate organs, this study examined messaging strategies. This study used a 2 × 2 between-subjects factorial design to examine the joint effects of gain/loss frames and statistical/exemplar appeals on the intentions of 189 Taiwanese college students (108 women, 81 men; age range = 19-24 yr., M = 21.6, SD = 2.9) regarding organ donation. Each participant was randomly assigned to read one of four versions of an organ donation promotional message and then to complete a questionnaire. The analysis of variance showed a significant interaction between the two factors. Loss-exemplar messages elicited significantly more positive intentions toward donation than did loss-statistical messages. There was no significant difference between the statistical and exemplar appeals observed under the gain-framed condition. The practical implications of developing effective organ donation promotional materials and the limitations of this study are discussed.

AB - People in many countries are unwilling to donate organs. Drawing on previous research regarding the use of message framing and the theory of exemplification promoting intentions to donate organs, this study examined messaging strategies. This study used a 2 × 2 between-subjects factorial design to examine the joint effects of gain/loss frames and statistical/exemplar appeals on the intentions of 189 Taiwanese college students (108 women, 81 men; age range = 19-24 yr., M = 21.6, SD = 2.9) regarding organ donation. Each participant was randomly assigned to read one of four versions of an organ donation promotional message and then to complete a questionnaire. The analysis of variance showed a significant interaction between the two factors. Loss-exemplar messages elicited significantly more positive intentions toward donation than did loss-statistical messages. There was no significant difference between the statistical and exemplar appeals observed under the gain-framed condition. The practical implications of developing effective organ donation promotional materials and the limitations of this study are discussed.

UR - http://www.scopus.com/inward/record.url?scp=84951932617&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84951932617&partnerID=8YFLogxK

U2 - 10.2466/01.PR0.117c25z7

DO - 10.2466/01.PR0.117c25z7

M3 - Article

C2 - 26595292

AN - SCOPUS:84951932617

VL - 117

SP - 692

EP - 702

JO - Psychological Reports

JF - Psychological Reports

SN - 0033-2941

IS - 3

ER -