Effects of message framing and color priming on the perception of H1N1 flu vaccine information

Yu-Hung Chien, Ching Chang Chuang, Shaio Chung Chan

研究成果: 書貢獻/報告類型會議貢獻

摘要

This study examined the effects of message framing (gain and loss) and character/background color combination (a red background with white characters and a white background with black characters) on participants' perception of promoting materials and hence their willingness to receive the vaccine when they read the materials on the H1N1 Flu. A 2 × 2 between subjects experiment was used. 120 university students participated in the study. Results of the study show that participants are more interested and can better understand and tend to believe vaccine information presented through loss-framed messages, and loss-framed messages in combination with a white background with black characters will increase participants' willingness to receive the vaccine. Practical application of the two factors in the development of effective health promoting materials is discussed.

原文英語
主出版物標題Proceedings - APCHI-ERGOFUTURE 2010
頁面392-396
頁數5
出版狀態已發佈 - 2010 十二月 1
事件Joint International Conference on Asia Pasific Computer Human Interaction and Ergofuture 2010, APCHI-ERGOFUTURE 2010 - Bali, 印度尼西亚
持續時間: 2010 八月 22010 八月 6

出版系列

名字Proceedings - APCHI-ERGOFUTURE 2010

其他

其他Joint International Conference on Asia Pasific Computer Human Interaction and Ergofuture 2010, APCHI-ERGOFUTURE 2010
國家印度尼西亚
城市Bali
期間10/8/210/8/6

ASJC Scopus subject areas

  • Human Factors and Ergonomics

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  • 引用此

    Chien, Y-H., Chuang, C. C., & Chan, S. C. (2010). Effects of message framing and color priming on the perception of H1N1 flu vaccine information. 於 Proceedings - APCHI-ERGOFUTURE 2010 (頁 392-396). (Proceedings - APCHI-ERGOFUTURE 2010).