Effect of place attachment on consumers' place preference and repatronage intention toward coffee shops

Shih Tse Edward Wang, Hung Chou Lin*, Yi Ting Lee

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

Purpose: Because of the slow market growth of and intense competition among coffee shops, increasing brand preference and patronage intention is crucial in the coffee shop industry. Although place attachment theory (PAT) and social identity theory (SIT) stipulate that place attachment and social identity are key constructs of revisit intention, no studies have yet integrated the dimensions of SIT into PAT to predict place preference (PP) and repatronage intention (RI). In this study, the authors aimed to develop a theoretical model grounded in PAT and SIT to predict PP and RI. Design/methodology/approach: A total of 648 coffee shop customers participated in an online survey, and their data were analyzed through structural equation modeling. Findings: The results indicated that cognitive and affective place identity (PI) directly affected place dependence (PD) but did not directly affect PP. Cognitive PI also indirectly affected PD through affective PI. PD exerted a positive and significant effect on PP and thus affected RI. Originality/value: These findings provide insights into the importance of cognitive and affective PI in shaping PD, PP and RI. From a place attachment perspective, the theoretical model enables coffee shop managers to cultivate strong PP to increase customer RI.

原文英語
頁(從 - 到)1083-1098
頁數16
期刊British Food Journal
126
發行號3
DOIs
出版狀態已發佈 - 2024 2月 14

ASJC Scopus subject areas

  • 食品科學

指紋

深入研究「Effect of place attachment on consumers' place preference and repatronage intention toward coffee shops」主題。共同形成了獨特的指紋。

引用此