Effect of institutional trust on consumers’ health and safety perceptions and repurchase intention for traceable fresh food

Edward Shih Tse Wang, Hung Chou Lin*, Ming Chie Tsai

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

Numerous food safety incidents have gained public attention and motivated consumers to seek safer and healthier products. Some governments have responded by enacting legislation to regulate the traceability of agricultural products and enhance food safety. To elucidate factors that affect consumers’ health and safety perceptions and repurchase intention for certified traceable fresh food, this study applied institutional trust theory to explore the effects of institutional trust (i.e., trust in government, certification organizations, producers, and retailers) on consumers’ food safety and health perceptions and repurchase intention. This study was conducted in Taiwan and enrolled 393 consumers who purchased certified traceable fresh food as survey participants. Structural equation modeling and multiple and stepwise regression analysis were performed for data analysis. The results indicated that trust in government, certification organizations, food producers, and food retailers was positively related to food safety perception; trust in certification organizations, food producers, and food retailers directly influenced food healthiness perception, whereas trust in government did not have a direct influence. Furthermore, trust in certification organizations and food producers influenced repurchase intention, whereas trust in government and food retailers did not. Based on these results, the current study provides some practical suggestions for traceable fresh food marketers to use institutional trust to improve consumers’ food health and safety perceptions and repurchase intention.

原文英語
文章編號2898
期刊Foods
10
發行號12
DOIs
出版狀態已發佈 - 2021 12月

ASJC Scopus subject areas

  • 食品科學
  • 微生物學
  • 健康(社會科學)
  • 健康職業(雜項)
  • 植物科學

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