Direct or indirect effects from “perceived characteristic of innovation” to “intention to pay”: mediation of continuance intention to use e-learning

Chi Cheng Chang*, Chaoyun Liang, Yi Chun Chiu

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

The study aimed to explore the influences of perceived characteristics of innovation (PCI) on the intention to pay and continuance intention to use an e-learning website, and the mediated effect of continuance intention to use on the relationships between PCI and intention to pay. Participants in the present study included 670 adult learners from an e-learning website. A questionnaire and Structural Equation Modeling (SEM) were employed to gather and analyze the data, respectively. The study derived four potential factors and provided a research model based on the theories of PCI and characteristics of e-learning. The research results revealed that compatibility and e-learning self-efficacy positively affected adults’ intention to pay and continuance intention to use the e-learning website. Continuance intention to use positively influenced intention to pay. Continuance intention to use mediated the relationship between compatibility and intention to pay. Similarly, Continuance intention to use mediated the relationship between e-learning self-efficacy and intention to pay. This paper concludes by noting the contributions and implications for theory and practice.

原文英語
頁(從 - 到)511-530
頁數20
期刊Journal of Computers in Education
7
發行號4
DOIs
出版狀態已發佈 - 2020 十二月 1

ASJC Scopus subject areas

  • 教育
  • 電腦科學應用

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