Deriving factors influencing the acceptance of Pad Phones by using the DNP based UTAUT2 framework

Chi-Yo Huang, Yu Sheng Kao, Ming-Jenn Wu, Gwo Hshiung Tzeng

研究成果: 書貢獻/報告類型會議論文篇章

4 引文 斯高帕斯(Scopus)

摘要

The factors influencing acceptances of novel information technology (IT) devices can serve as the basis for product development strategy definitions. However, it is always not an easy job to predict consumer behaviors versus novel technology in general, and disruptive or radical innovation products in special. The Pad Phone, a disruptive innovative consumer electronic device integrating both a tablet personal computer (PC) as well as a smart phone, is a typical disruptive innovative device which consumer behaviors are difficult to predict based on mass customers' opinions. In order to derive key factors influencing users' acceptance of Pad Phones, the second generation Unified Theory of Acceptance and Use of Technology (UTAUT2) will be introduced as the theoretic framework. Based on opinions being derived from lead users, the Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DNP) will be introduced for constructing the influence s between the factors in UTAUT2; and then, weights being associated with the factors can be derived accordingly. Based on the empirical study results, the social influence plays the dominant role in facilitating conditions. The habit and hedonic motivation are essential factors influencing customers' acceptances of Pad Phones. The empirical study results can serve as a basis for R&D and marketing strategy definitions for IT companies. Moreover, the UTAUT2 based analytic framework can be used for deriving factors influencing users' acceptances of disruptive innovations in the future.

原文英語
主出版物標題2013 Proceedings of PICMET 2013
主出版物子標題Technology Management in the IT-Driven Services
頁面880-887
頁數8
出版狀態已發佈 - 2013 十二月 26
事件2013 Portland International Conference on Management of Engineering and Technology, PICMET 2013 - San Jose, CA, 美国
持續時間: 2013 七月 282013 八月 1

出版系列

名字2013 Proceedings of PICMET 2013: Technology Management in the IT-Driven Services

其他

其他2013 Portland International Conference on Management of Engineering and Technology, PICMET 2013
國家/地區美国
城市San Jose, CA
期間2013/07/282013/08/01

ASJC Scopus subject areas

  • 電腦網路與通信

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