Derivations of factors influencing the technology acceptance of smart TV by using the DEMATEL based network process

Chi-Yo Huang, Yu Wei Liu, Gwo Hshiung Tzeng

研究成果: 書貢獻/報告類型章节

1 引文 斯高帕斯(Scopus)

摘要

Information technology (IT) products have played significant roles from both aspects of market development as well as technology growth. However, predicting technology acceptance toward the IT products is always challenging for marketers and designers. Also, the characteristics of and strategies for IT products at different stages of product life cycle are different. Therefore, the customers' preference and needs change rapidly at different stages in product life cycle. However, very few scholars tried to explore how the technology can be accepted at various stages of a product life cycle was seldom discussed. But the issue is very important. Thus, this research aims to propose DEMATEL based Network Process for discovering the influential factors of the technology acceptance for introduction stage IT product. An empirical study based on the Smart TV for introduction stage will be used to verify the feasibility of this framework. Further, the Lead User Method will be applied to predict the preference and the purchase behavior of mass user and the result could be a reference for industrial marketing activities and design process.

原文英語
主出版物標題Intelligent Decision Technologies
主出版物子標題Proceedings of the 4th International Conference on Intelligent Decision
編輯Jain Lakhmi, Howlett Robert, Watada Junzo, Watanabe Toyohide, Gloria Phillips-Wren
頁面457-469
頁數13
DOIs
出版狀態已發佈 - 2012 十二月 1

出版系列

名字Smart Innovation, Systems and Technologies
15
ISSN(列印)2190-3018
ISSN(電子)2190-3026

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Computer Science(all)

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  • 引用此

    Huang, C-Y., Liu, Y. W., & Tzeng, G. H. (2012). Derivations of factors influencing the technology acceptance of smart TV by using the DEMATEL based network process. 於 J. Lakhmi, H. Robert, W. Junzo, W. Toyohide, & G. Phillips-Wren (編輯), Intelligent Decision Technologies: Proceedings of the 4th International Conference on Intelligent Decision (頁 457-469). (Smart Innovation, Systems and Technologies; 卷 15). https://doi.org/10.1007/978-3-642-29977-3_46