Cross-cultural comparisons of brand personality in print media: The case of mainland China and Taiwan

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研究成果: 書貢獻/報告類型 › 篇章

4 引文斯高帕斯（Scopus）

原文	英語
主出版物標題	Creating Images and the Psychology of Marketing Communication
發行者	Lawrence Erlbaum Associates
頁面	351-360
頁數	10
ISBN（列印）	1410617394, 9781410617392
DOIs	https://doi.org/10.4324/9781410617392
出版狀態	已發佈 - 2006 1月 16
對外發佈	是

ASJC Scopus subject areas

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author = "Shen, \{Yung Cheng\} and Bei, \{Lien Ti\} and Wu, \{Chih Yun\}",

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