Critical service features in group package tour: An exploratory research

Kuo Ching Wang*, An Tien Hsieh, Tzung Cheng Huan

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

175 引文 斯高帕斯(Scopus)

摘要

In many countries, especially in Asia, the group package tour (GPT) is the mainstream mode of outbound travel. Nevertheless, surprisingly little effort has been devoted to improving our understanding of the grounded service features of the GPT. In order to fill this gap and thereby enhance the foundations of group travel theory, this study conducted exploratory research to identify the critical service features of the GPT. Sample data come from the customer lists offered by a large wholesale travel agency. Data were collected from both customers and employees using critical incident technique (CIT). After the data collection, a rigorous categorization exercise was conducted; 25 distinct grounded service features emerged from the data. At the end, the authors also discuss implications for future systematic investigation, model development, and make recommendations for tour operators.

原文英語
頁(從 - 到)177-189
頁數13
期刊Tourism Management
21
發行號2
DOIs
出版狀態已發佈 - 2000 4月
對外發佈

ASJC Scopus subject areas

  • 發展
  • 運輸
  • 旅遊、休閒和酒店管理
  • 策略與管理

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