Creating an effective reverse supply chain in China: The publishing industry

Asia is expected to play a very important role in the future global economy and much of the focus of current developments and interest is in China. It is thus likely that the use of Chinese will be of increasing significance in the years to come. Research on the reverse logistics of China's publishing industry is still in its infancy. This paper, based on the Analytical Hierarchy Process (AHP) analysis, is an attempt to explore the key factors of the reverse logistics of Chinese book publishing and the preferred solutions to its current problems.