Crafting interfirm supply chain management: The communication role of information system

Information system is a key to interfirm supply chain management. This study is interested in integrated marketing communication, information system and supply chain management theory, and develops the information system architecture of interfirm supply chain management. The method is used by the qualitative research. The results of the interview derive propositions. Enterprise groupings produce interfirm's complementarity and group competition. The efficiency and professionalism of producers, consumers and competitors are aggregated by real-time information flows. Interfirm manufacturing in Indonesia has mixed conflict and collaborative information flow to achieve mutual optimization and support each other manufacturing.