Course design of Business Chinese in Marketing – teaching the case of Chun Shui Tang

Hsin Hsin Cindy Lee, Li Yu Chen

研究成果: 書貢獻/報告類型篇章

摘要

As the number of advanced learners in Chinese gradually increases, teaching and learning Chinese for Specific Purposes (CSP) has become more popular worldwide. This chapter proposes to adopt the case of a famous original bubble milk teahouse – the Chun Shui Tang of Taiwan as an example to design a course for teaching and learning Business Chinese in Marketing. The authors demonstrate how to use Content-Based Instruction (CBI) approach to integrate both language study and the learning of business content. The rationale for the teaching design is detailed, mapping out a five-session course, which includes a Do-It-Yourself experience in the actual workplace. The course design aims to endorse purposeful language study that combines industry information and marketing concepts. This combination of theory and practice will be a helpful reference for the design of the Marketing Chinese curriculum.

原文英語
主出版物標題Chinese for Business and Professionals in the Workplace
主出版物子標題Reaching across Disciplines
發行者Taylor and Francis
頁面38-60
頁數23
ISBN(電子)9781000624243
ISBN(列印)9780367857363
DOIs
出版狀態已發佈 - 2022 1月 1

ASJC Scopus subject areas

  • 藝術與人文 (全部)
  • 社會科學 (全部)

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