The recent popularity of video websites has transformed video copyright into one of the most critical issues in regulating the online video industry, especially in countries where video websites have started to thrive because of loose copyright regulations and low public consciousness of copyrights. This study explores copyright regulations in the emerging video website market in China, their objectives and measures, and their effects on the industrial outlook of China. Copyright has been used as political and economic leverage in regulating and shaping the video website market, thereby transforming this industry from an unrestrained Internet medium into a politically obedient and profit-driven business. The consequences of this transformation are analyzed and discussed.
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