Contested words, gender norms and language ideologies: The gendered meaning of tai

Hsi Yao Su*


研究成果: 雜誌貢獻期刊論文同行評審

3 引文 斯高帕斯(Scopus)


This study investigates the slang term tai in Taiwan Mandarin and its interactions with gender norms and local language ideologies. Initially a derogatory term denoting an undesirable type of localness, tai has been appropriated to emphasise non-conformity and local identity, and has become a discursive site where ideologies concerning gender, language, localness and cosmopolitanism interact with and shape each other. Using questionnaires and news corpus data, the study reveals that female subjects evaluate tai more negatively and display a higher level of sensitivity to the role of linguistic practices in the discourse of tai than male subjects. Analysis of related news indicates that tai is strongly associated with non-standard language and non-conformity, and is less compatible with the mainstream ideal of femininity. The study reveals how word meaning is embedded in an ideological matrix in which representations of language and gender constantly interact with various intersecting strands of ideologies.

頁(從 - 到)27-60
期刊Gender and Language
出版狀態已發佈 - 2018

ASJC Scopus subject areas

  • 性別研究
  • 語言與語言學
  • 哲學
  • 語言和語言學


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